Privacy Policy

Last updated: 25 January 2026

Apples (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share and protect your personal data when you use our website, place an order, contact us, or interact with us online.

This policy applies to our website and related services (together, the “Services”). If you have any questions, you can contact us using the details in the Contact Us section below.

The Services are operated by Apples.co.uk.

Contact email: help@apples.co.uk
Postal address: Apples Customer Service, 5 Brayford Square, London, E1 0SG, United Kingdom

This Privacy Policy covers how we handle personal data collected through our Services and communications.

It does not cover third-party websites or services that we may link to (for example, courier tracking pages, payment providers, or social media platforms). Those organisations control their own privacy practices, so please review their privacy policies separately.

We collect personal data in three main ways: (a) information you provide, (b) information we collect automatically from your device, and (c) information we receive from trusted third parties involved in providing our Services.

A) Information you provide to us

Depending on how you use our Services, this may include:

  • Identity and contact details: name, email address, phone number

  • Order and account details: order history, items purchased, account login details

  • Delivery and billing details: delivery address, billing address

  • Customer support details: messages you send us, order queries, complaints, returns/refunds communications

  • Marketing preferences: whether you opt in or out of receiving marketing

  • Reviews and feedback: product reviews, survey responses, or feedback you submit

B) Information collected automatically

When you use our website, we may collect:

  • Device and usage data: IP address, browser type, device identifiers, pages viewed, approximate location (derived from IP), and general website usage information

  • Cookies: We use cookies and similar technologies. Details are explained in our Cookie Policy (see Section 11).

C) Information from third parties

We may receive limited personal data from:

  • Payment providers (to confirm payment status and protect against fraud)

  • Delivery and logistics partners (to deliver your order and provide tracking updates)

  • Ecommerce/website service providers (to run the website, handle security, and process orders)

  • Review platforms (if you choose to leave a review via a third-party service)

We do not intentionally collect or require special category data (such as information about your health) to sell products through our website.

If you choose to share health-related information with us in a customer service message, we will only use it to respond to you and handle your request.

We use your personal data to:

  • Process and deliver orders, including sending order confirmations and delivery updates

  • Provide customer support, including handling returns, refunds, and complaints

  • Manage accounts (if you create an account)

  • Improve our Services, including troubleshooting, performance, and user experience

  • Send marketing communications (only where permitted and in line with your preferences)

  • Protect our business and customers, including preventing fraud, misuse, and security incidents

  • Comply with legal obligations, such as accounting and tax requirements

Under UK GDPR, we rely on the following legal bases:

  • Contract: where processing is needed to fulfil your order or provide Services you request

  • Legal obligation: where we must keep records or comply with legal requirements

  • Legitimate interests: where it’s necessary to run, improve, and protect our business (e.g., fraud prevention, service improvement), and your rights do not override these interests

  • Consent: where you have opted in (for example, to receive marketing). You can withdraw consent at any time.

If you subscribe to our mailing list, we may send you:

  • wellness updates, product news, and exclusive offers

You can opt out at any time by using the unsubscribe link in our emails or by contacting help@apples.co.uk.

We do not sell your personal data to third parties for marketing purposes.

We only share personal data where it’s necessary to provide our Services, process payments, deliver orders, manage reviews, or meet legal obligations. Depending on how you use our Services, we may share your information with the following trusted providers:

Ecommerce platform

  • WooCommerce (website and order processing)

Payment and finance providers

To take payment, process refunds, and help prevent fraud:

  • Stripe

  • WooPayments

  • PayPal

  • Klarna

  • Clearpay

These providers may process your name, contact details, order details, payment status, and device/security information needed to complete transactions and protect against fraud. Payment card details are handled securely by the payment provider and are not stored by us on our servers (where applicable).

Delivery and logistics partners

To deliver your order and provide tracking updates:

  • Royal Mail

  • DPD

These partners may receive your name, delivery address, and contact details (such as email or phone number where needed for delivery updates).

Reviews and customer feedback

To collect and display verified customer reviews:

  • Trustpilot

  • Apples.co.uk member review platform

Service providers and professional advisers

We may also share personal data with:

  • hosting and security providers that keep our website running safely

  • customer support tools used to manage enquiries and returns

  • professional advisers such as accountants or legal advisers, where necessary

We require service providers to protect your personal information and only use it to deliver services on our behalf.

Some of our service providers may store or process data outside the UK. Where this involves a restricted international transfer, we take steps to protect your data using appropriate safeguards (such as UK-approved contractual protections), in line with UK GDPR requirements.

We keep personal data only for as long as needed for the purposes described in this policy, including:

  • fulfilling orders and providing customer support

  • maintaining business and financial records

  • meeting legal, tax, and regulatory obligations

  • preventing fraud and managing disputes

If you request deletion of your account data, we will delete or anonymise it where possible. In some cases, we may need to keep certain records for legal or compliance reasons. UK guidance requires organisations to explain retention periods or the criteria used to set them.

We use cookies and similar technologies to help our website work properly and to understand how visitors use our Services. Please see our Cookie Policy for full details and how to manage your preferences.

Under UK GDPR, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request deletion of your data (in certain circumstances)

  • Restrict how we use your data (in certain circumstances)

  • Object to certain processing (including direct marketing)

  • Data portability (receive data in a usable format, in certain circumstances)

  • Withdraw consent at any time (where consent is the legal basis)

You can exercise these rights by contacting us at help@apples.co.uk. UK GDPR requires that individuals are told about these rights and how to exercise them.

If you have concerns about how we handle your data, please contact us first so we can try to resolve it.

You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO).

We take reasonable technical and organisational steps to protect your personal data, including access controls and security measures appropriate to the nature of the data we process. However, no website or transmission method is completely secure, so we cannot guarantee absolute security.

We may update this Privacy Policy from time to time to reflect changes to our Services or legal requirements. Any updates will be posted on this page, and the “Last updated” date will be revised.

For privacy questions, requests, or concerns, contact:

Email: help@apples.co.uk
Post: Apples Customer Service, 5 Brayford Square, London, E1 0SG, United Kingdom