Cookie Policy

Last updated: 25 January 2026

This Cookie Policy explains how Apples (“we”, “us” or “our”) uses cookies and similar technologies on our website. It should be read alongside our Privacy Policy, which explains how we use personal data more broadly.

By continuing to use our website, or by managing your cookie preferences when prompted, you agree to our use of cookies as described in this policy.

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They help websites function properly, remember your preferences, and understand how visitors use the site.

Cookies can be:

  • Session cookies, which are deleted when you close your browser

  • Persistent cookies, which remain on your device until they expire or are deleted

We use cookies to:

  • Ensure the website works correctly

  • Remember your preferences (such as basket contents)

  • Improve site performance and usability

  • Understand how visitors use our website

  • Support secure payments and fraud prevention

  • Measure the effectiveness of our content and marketing

We do not use cookies to sell your personal data.

Essential cookies

These cookies are necessary for the website to function properly. They enable core features such as:

  • Shopping basket functionality

  • Secure checkout

  • Account login

  • Payment processing

Without these cookies, the website may not work as intended.

Functional cookies

These cookies help improve your experience by remembering choices you make, such as:

  • Language or region preferences

  • Login status

  • Site customisation

Performance and analytics cookies

These cookies help us understand how visitors use our website by collecting information such as:

  • Pages visited

  • Time spent on the site

  • Error messages

This information is used to improve website performance and user experience.

Marketing and advertising cookies

These cookies may be used to:

  • Show relevant ads

  • Measure the effectiveness of marketing campaigns

  • Limit how often you see certain adverts

These cookies are only used where you have given consent.

Some cookies on our website are set by trusted third parties that help us deliver our services, including:

  • WooCommerce – ecommerce functionality

  • Stripe / WooPayments / PayPal / Klarna / Clearpay – secure payment processing

  • Royal Mail / DPD – delivery and tracking functionality

  • Trustpilot – customer reviews

  • Analytics and website performance tools

These third parties may place cookies on your device when you interact with their services. We do not control how third-party cookies are used, so we recommend reviewing their privacy and cookie policies for more information.

You can manage or withdraw your cookie consent at any time by:

  • Using the cookie settings tool on our website (if available), or

  • Adjusting your browser settings to block or delete cookies

Most browsers allow you to:

  • View what cookies are stored

  • Delete cookies

  • Block cookies from specific websites

  • Block all cookies

Please note that blocking essential cookies may affect how the website functions.

We may update this Cookie Policy from time to time to reflect changes to our website, services, or legal requirements. Any updates will be posted on this page, and the “Last updated” date will be revised.

If you have any questions about our use of cookies or this policy, please contact us:

Email: help@apples.co.uk
Post: Apples Customer Service, 5 Brayford Square, London, E1 0SG, United Kingdom